If you're a creator who wants to get more exposure, one of the best things to do is have others share your work. Wondering how to do that? Consider the following tips and you'll have your photos and videos in front of a new crowd in no time.
This past summer, I chose to freelance full time. Given I'm still in college and it was my first time truly relying on freelance work, I knew I had to make myself known within the community in order to get work. When earning new clients, try negotiating a deal which includes them tagging your social handles for any of your work they share.
Use your photos and/or video skills to collaborate with other creatives. For example, if you were to work with an individual trying to become a model, chances are they are going to post the pictures you take of them. Again, have them provide credit for your work, especially if it was done for free.
3) Free work isn't always free
This one is similar to collaborating. Reach out to other media platforms within your niche and offer any services you feel you can contribute. If you're just starting out, it doesn't hurt to do it for free. Getting your images and/or videos on a platform with a bigger following can bring plenty of new eyes to your work.
I was able to team up with Dutchess Tourism and Organic Hudson Valley Magazine this summer through a combination of mutual connections and reaching out. Dutchess Tourism had me photograph and video their annual summer concert. In exchange, they showcased my work under their featured photography segment. Given they are a widely known tourism resource throughout the region, this was big in gaining a new audience and growing my brand.
I contacted Organic Hudson Valley Magazine about my photography skills and noting that I have a background in writing. After a couple emails and phone calls, I was given my first assignment. Today, I have a published article in the September/October issue from a featured farmer piece I completed.
4) Reach out
Take note of the local businesses in your community. Do their walls look bare? Could your photography or artwork spice up the place? If you feel your work fits the vibe of the local shop or cafe, offer it to the owners. Having your work hung up in a place where potentially anyone could see it is unmeasurable but valuable. It can be as simple as offering free artwork for free wall space. It's a win-win for both.
Keep in mind, the worst thing that can happen when testing any of these tips is receiving no for an answer. It doesn't hurt to try. You'll be surprised by the outcomes that will occur just by putting yourself out there. I was featured by Natural Awakenings under their Reader Snapshot as a result of emailing them. Be confident and persistent and good things will come. Enjoy the journey of life!
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